Video and the Impact it can have on your Marketing

Fact: A video is 53 times more likely to generate a first page Google ranking than traditional search engine marketing techniques.
Fact: Videos show in search engine results in days not months as is typical with other methods.

Have you noticed an increase in videos online? Everywhere you turn you run into videos. There are personal videos, informational videos, product showcase videos and blog videos. Are more videos being produced or is there something behind the video phenomenon?

Right now businesses are realizing the value of videos and because of that this media approach is being used more. Businesses are feeling the need to stay ahead of the curve.

Videos impact our marketing efforts in several ways by providing:

A human element to your brand.
Delivering to a more targeted audience.
Have higher conversion rates
Increase visibility and exposure by using platforms like Youtube and Vimeo

Now, If you are thinking about doing a video there are a few things to consider.

Dont over think it. There are people out there who can help you and ultimately make the process run more smoothly and simply.

If I were to ask you for 5 topics that you could do a video on you would probably rattle them off faster than I could write. Remember that the marketing objective should be to add a human element to your brand. So ask yourself what topics could best contribute to that goal.

Popular Ideas to consider for your first topics are: